Global DIGITAL ADVERTISING Market - Growth Drivers, Opportunities and Forecast Analysis to 2023
Summary -
A new market
study, titled “Global DIGITAL ADVERTISING Market
- Growth Drivers,
Opportunities and Forecast Analysis to 2023” has been featured on WiseGuyReports.
Global media spending is growing
progressively at more than 5% per year, Regardless of political and economic
concerns in various markets, increasing digital advertising business will
sustain overall advertising benefits.
Two major factors driving growth of
market are self-serve platforms which allow small businesses to advertise with
efficiency on the internet, and the increase in online startups that use these
self-serve platforms to sell products directly to clients. Google and Facebook
are capturing the majority of that growth because they surpass at serving those
two sets of consumers.
Mobile accounted near about 50% of
all the digital advertising, but mobile growth rates are starting to decline
after an impressive rise. For example, mobile grew 70%, and mobile doubled
every year for the first few years.
Mobile monetization is gaining
purchase, particularly in-app and video and is likely to keep that drive going
into forecasting period as consumer behavior changes and header bidding
technology extends beyond web display. Also, brand advertiser demand for better
transparency and protection against fraud should continue to be strong.
Confirming inventories and ad quality will be key to maintain the flow of
advertising funds into digital media.
Asia-Pacific and North America is
accounting 70% of the US$ 628 billion global ad expenditure in 2017. Strong
consumer spending in these regions, along with the FIFA World Cup, will divide
worldwide ad growth of 7% in 2018. Global media expenses will grow
progressively at more than 5% per year by 2022. North America is holding the
largest share in advertising market at US$ 232 billion and a 35% share of
worldwide total media. Asia-Pacific is being at second place in regional media
expenses with US$ 210 billion and one-third of global ad business.
Scope of the report for Global
Digital Advertising Market
Global Digital Advertising Market by
Device:
Desktop
Mobile
Digital Billboard
Global Digital Advertising Market by
Brand Category
Pets
Food & Drink
Family & Parenting
Travel
Technology B2C B2C
Style & Fashion
Home & Garden
Finance & Insurance
CPG
Business
Education
Automotive
Sports
Health & Fitness
Technology B2B
Global Digital Advertising Market by
Format
Display
Search
Banner, Rich Media, Sponsorship
video
Other
Global Digital Advertising Market by
Transaction Type
Programmatic
Direct
Global Digital Advertising Market by
Region
North America
Asia Pacific
Europe
Latin America
Middle East & Africa
Key Players Operated in Global
Digital Advertising Market:
Acxiom Corporation
Alibaba Group Holding Limited
Amazon.com, Inc.
Baidu, Inc.
Conversant, Inc.
Dentsu Aegis Network
Accenture Interactive
PwC Digital Service
IBM iX
Web Net Creatives
iProspect
WebFX
Disruptive Advertising
Thrive Internet Marketing Agency
Topspot Internet Marketing
PBJ Marketing
Adster Creative
Boostability
97 Switch
FOR MORE DETAILS:- https://www.wiseguyreports.com/reports/3925787-global-digital-advertising-market-industry-analysis-and-forecast-2018-2026
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