Global Internet Protocol Television Market - Upcoming Trends, Growth Drivers and Challenges – Forecast to 2026
Summary -
A new market
study, titled “Global Internet Protocol Television Market Analysis, Trends and
Opportunities 2020 - 2026” has been featured on WiseGuyReports.
This report focuses on
internet protocol television (IPTV) market which is experiencing strong growth.
The report gives a guide to the internet protocol television (IPTV) market
which will be shaping and changing our lives over the next ten years and beyond,
including the market's response to the challenge of the global pandemic.
Reasons to Purchase
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perspective with the most comprehensive report available on this market
covering 12+ geographies.
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market is being affected by the coronavirus and how it is likely to emerge and
grow as the impact of the virus abates.
• Create regional and
country strategies on the basis of local data and analysis.
• Identify growth
segments for investment.
• Outperform competitors
using forecast data and the drivers and trends shaping the market.
• Understand customers
based on the latest market research findings.
• Benchmark performance
against key competitors.
• Utilize the
relationships between key data sets for superior strategizing.
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data and analysis
• Report will be updated
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Description:
Where is the largest and
fastest growing market for the internet protocol television (IPTV)? How does
the market relate to the overall economy, demography and other similar markets?
What forces will shape the market going forward? The Internet Protocol
Television (IPTV) market global report from the Business Research Company
answers all these questions and many more.
The report covers market
characteristics, size and growth, segmentation, regional and country
breakdowns, competitive landscape, market shares, trends and strategies for this
market. It traces the market’s historic and forecast market growth by
geography. It places the market within the context of the wider internet
protocol television (IPTV) market, and compares it with other markets.
• The market
characteristics section of the report defines and explains the market.
• The market size
section gives the market size ($b) covering both the historic growth of the
market, the influence of the Covid 19 virus and forecasting its growth.
• Market segmentations
break down market into sub markets.
• The regional and
country breakdowns section gives an analysis of the market in each geography
and the size of the market by geography and compares their historic and
forecast growth. It covers the growth trajectory of Covid 19 for all regions,
key developed countries and major emerging markets.
• Competitive landscape
gives a description of the competitive nature of the market, market shares, and
a description of the leading companies. Key financial deals which have shaped
the market in recent years are identified.
• The trends and
strategies section analyses the shape of the market as it emerges from the
crisis and suggests how companies can grow as the market recovers.
• The internet protocol
television (IPTV) market section of the report gives context. It compares the
internet protocol television (IPTV) market with other segments of the internet
protocol television (IPTV) market by size and growth, historic and forecast. It
analyses GDP proportion, expenditure per capita, internet protocol television
(IPTV) indicators comparison.
Scope
Markets Covered: 1) By
Type: Video IPTV; Non-Video IPTV 2) By End-User: Small & Medium Enterprise;
Large Enterprise; Residential Customers
Companies Mentioned:
Verizon Communications Inc.; Huawei Technologies Co. Ltd.; AT&T Inc.;
Deutsche Telekom AG; Akamai Technologies
Countries: Argentina;
Australia; Austria; Belgium; Brazil; Canada; Chile; China; Colombia; Czech
Republic; Denmark; Egypt; Finland; France; Germany; Hong Kong; India;
Indonesia; Ireland; Israel; Italy; Japan; Malaysia; Mexico; Netherlands; New
Zealand; Nigeria; Norway; Peru; Philippines; Poland; Portugal; Romania; Russia;
Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland;
Thailand; Turkey; UAE; UK; USA; Venezuela; Vietnam
Regions: Asia-Pacific;
Western Europe; Eastern Europe; North America; South America; Middle East;
Africa
Time series: Five years
historic and ten years forecast.
Data: Ratios of market
size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations:
country and regional historic and forecast data, market share of competitors,
market segments.
Sourcing and
Referencing: Data and analysis throughout the report is sourced using end
notes.
Major players in the
internet protocol television market are Verizon Communications Inc., Huawei
Technologies Co. Ltd., AT&T Inc., Deutsche Telekom AG, Akamai Technologies,
Cisco Systems, Inc., Ericsson AB, ARRIS International Plc, Moftak Solutions,
and Sterlitetech.
The global IPTV market
is expected to show a slow growth from $48.91 billion in 2019 and to $50.17
billion in 2020 at a growth rate of 2.59%. The slow growth in 2020 is mainly
due to the economic slowdown across countries owing to the COVID-19 outbreak
and the measures to contain it. The market is then expected to grow and reach
$71.45 billion in 2023 at CAGR of 12.5%.
The internet protocol
television market consists of sales of internet protocol television and related
services that are used in small and medium enterprises and residential
customers. The Internet Protocol on TV (IPTV) is the method of transmitting and
broadcasting television programs through the Internet using the Internet
Protocol (IP). IPTV provides the user with innovative features to improve user
experience compared to conventional TV broadcasting such as radio, satellite
and/or cable TV.
North America was the
largest region in the IPTV market in 2019. Asia Pacific is expected to be the
fastest growing region in the IPTV market in the forecast period.
A key trend in the IPTV
industry is the rising demand for fiber-to - the-home (FTTH) connections. Owing
to the limitless bandwidth and transmission capacity of optical fiber, FTTH is
well suited for IPTV. FTTH offers a fixed access network to provide broadband
high-speed, resulting in improved user experience. For instance, in 2019,
Reliance Jio planed to launch its Jio GigaFiber FTTH service offering data,
calling and IPTV benefits under a single plan. The company claimed the plan
that include 100 GB of high-speed data with 100Mbps bandwidth, unrestricted
voice calls, Jio Home TV subscription and access to all Jio apps. Therefore,
the service providers are now gradually providing premium content through FTTH
to ensure a better user experience.
The IPTV market covered
in this report is segmented by type into video IPTV; non-video IPTV. It is also
segmented by end-user into small & medium enterprise; large enterprise;
residential customers.
The stringent regulatory
norms and low content availability is a key factor hampering the growth of the
Internet Protocol Television (IPTV) market. Countries have various regulatory
frameworks for the quality of video transmission. Regulators have agreed in
some jurisdictions that IPTV providers will be subject to the same content
regulation levied on paying television providers. For instance, IPTV providers
in Singapore are subject to the programming code levied on paying television
providers. IPTV operators using fixed networks in many European countries such
as Belgium, France, Sweden, and the UK are subject to "must-carry"
regulations that require cable or satellite providers to retransmit local over
- the-air television stations signals. Therefore, the stringent regulatory
norms and low content availability is expected to limit the growth of the IPTV
market.
In March 2018, Espial
Group, Inc., a Canada-based company, developer of IPTV middleware and
applications acquired vendor Kasenna for $6.5 million. This acquisition
strengthens the leadership position of Espial in the IPTV, hybrid IP-DVB and
hospitality segments. Kasenna, a California based company, develops IPTV
solutions that enables broadband service providers to deliver multi-play
offerings to consumers.
The growing preference
for video-on-demand (VoD) service is a key factor driving the growth of the
internet protocol television (IPTV) market. Video on Demand (VOD) is one of the
innovative features that Internet Protocol TV offers. VoD provides consumers a
range of available videos to choose from. The video is transmitted via the
Real-Time Streaming Protocol. In the recent years, VoD has gained tremendous
popularity, this has resulted in higher Smart TV adoption rates. For instance,
in 2019, US providers are a pioneer of VOD users. Amazon Prime Video comes at
first with 72% and Netflix is second with 63%. In the same year, 53% of users
spend more than $11 a month on streaming services, in 2018 the figure was only
43%. Therefore, the growing preference of video-on-demand service is expected
to drive the growth of the internet protocol television (IPTV).
FOR MORE DETAILS: https://www.wiseguyreports.com/reports/5320588-internet-protocol-television-iptv-global-market-report-2020
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